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It (1927)


Silent/Rom-com

Staring Clara Bow


When she first sets eyes on her new boss, the wealthy Cyrus Waltham Jr. (Antonio Moreno), department store clerk Betty Lou Spence (Clara Bow) is convinced he's got "it," an indefinable quality that makes one irresistible to the opposite sex. Betty Lou charms her employer on a date, but Cyrus suddenly cools when he hears a false story that Betty Lou has mothered an illegitimate child. Crushed by Cyrus' assumption, the shopgirl ramps up the sex appeal to win her man back and teach him a lesson.


* Full movie available on YouTube



Staring Clara Bow (betty boop )


Screen Debut of the Little Black Dress 1927

Prior to 1926, black was a shade reserved for mourning attire alone. Yet, in 1927, the silent romantic comedy It, and its star Clara Bow, gave the little black dress an on-screen debut, transforming the sombre garment into an erotically charged sartorial statement worn by women the world over.








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